Everyone has their own definition of quality which has been developed through their experiences and over time. We are no different. We believe you have to understand how your customers’ define quality. Once you understand that then you figure out how to surpass it.
It is important to ensure client meetings goes beyond surface talk. You should dig into these conversations to get a clear understanding of their vision and know how they define quality. Now that you know their expectations it will hard not to have a happy customer at the end of the project.