A long-term connection to your marketplace results in a higher customer conversion rate. Create and grow loyal customers. In an analysis of the IPA DataBANK, which contains 1,400 case studies of successful advertising campaigns, campaigns with purely emotional content performed about twice as well (31% vs 16%) as those with only rational content (and did a little better than those that mixed emotional and rational content). Finding your market’s emotion is what will get your market to pay attention to your message.
The package consists of 14 videos:
Video 1 – One clutter buster – When you add up all of the marketing messages you’re exposed to each day it totals around 3,000; some say 5,000 or more. This video is designed to break through all of that marketing clutter. This is highly produced marketing video and should be prominently featured on your website. It is a short 45 – 60 second explanation of what your company does, why your product/ service is unique and differentiates you from your competition.
Video 2 – About Us – The bottom line is people prefer to do business with people they know. This is the perfect opportunity to allow your team to tell your market why they’re passionate about their company.
Video 3 – Five customer testimonial videos to build trust, goodwill and most importantly provide evidence that your product or service works. You can place them on your home page or use them to lend credibility on other pages.
Video 4 – This video is all about selling your product/service. The focus is on a specific product/service.
Video 5 – 5 FAQs answered via video is a great way to build trust and confidence. Not only is it a more dynamic way to communicate to your audience the bottom line is people prefer video. So, why not give people what they want.
Video 6 – The personal story creates an emotional connection. Now in order to create a real connection with your customer, you need a video that goes deeper into the who, why, and how of your business. This video lives on the About Us section of your website.
With our price packages you've got a one-stop-shop for photos and videos. Take a look, select the best fit for you and let's get started! These packages are the simplest, fastest approach to getting the support you need for your next project.
Give us the time and place, and we'll handle the rest!
All packages include a 0:45 – 1:20 min professionally edited video with music and animated transitions.